- She recently stepped down as head of video-hosting platform Vimeo after rescuing it from disaster and getting it listed on NASDAQ.
After quitting the video-hosting platform Vimeo, Indian American Anjali Sud has joined Tubi as its new CEO effective Sept. 1, the Fox-owned free ad-supported TV streaming (FAST) service announced yesterday (July 17).
“We are witnessing a seismic shift in where and how content will be consumed, and I believe that Tubi can become the destination for the next generation of audiences,” Sud said in a statement. “The future of streaming TV is free, and I am excited to join the Tubi team to help shape the next wave of entertainment by giving all people access to all the world’s stories,” added the 39-year-old. “Tubi is doing things differently in a space that is being imminently disrupted, and that is my kind of opportunity.”
She joins the company “as FAST services continue rising in popularity,” according to GlobeNewswire. “Global FAST revenues for TV shows and movies are set to reach $18 billion in 2028, triple from $6 billion in 2022,” the Newswire distribution network added.
Sud became the CEO after previously working as general manager and head of Marketing for three years. She is credited with rescuing Vimeo from disaster and getting it listed on NASDAQ.
When she joined Vimeo, the company was around 12 years old. This was also a time when the company was busy competing with YouTube and Netflix — both tech giants who were at their peak. In an April 2021 interview, she told The Verge that although the company is a 16-year-old company, they have implemented a “very different strategy,” in the past three to four years. She said she became the CEO “to pivot the company away from being a viewing destination or media platform, like Facebook or YouTube or Netflix, and really into a video SaaS or software company for businesses. Much more like a Slack or a Dropbox model, but for video.”
Sud was born in an Indian-immigrant family residing in Detroit, Michigan in 1983. In 1997, she left Flint to study at the Phillips Andover Academy in Andover, Massachusetts. She completed her B.Sc in Finance and Management from Wharton School of the University of Pennsylvania in 2005, followed by an MBA from Harvard Business School in 2011. In November 2018, she was named #14 on Fortune’s 2018 ‘40 under 40’ list. In 2019, she was awarded a Muse Award by the New York Women in Film & Television. She also is a designated Young Global leader of the World Economic Forum. She is married to Matt Harrison, and the couple have a 5-year-old son, Saavan.
(Photo, Courtesy of TED)