An All American Diwali: One World Trade Center Animation Celebrates Festival of Lights
- Along with the inaugural event at the iconic establishment, spectacular fireworks show lit up the New York City sky on both sides of the iconic Hudson River.
For the first time, Diwali-themed animation was seen on New York City’s iconic One World Trade Center to observe the festival of lights. A brainchild of the South Asian Engagement Foundation (SAEF), the initiative aimed to bring more awareness and exposure to India’s rich and diverse culture. The animation went live on Nov. 2 at 6:00 p.m. and continued until Nov. 4 at 2:00 a.m. Dubbed the All-American Diwali experience, it also included a spectacular fireworks display that was viewed by audiences on both sides of the Hudson.
Organized by the New Jersey-based non-profit South Asian Engagement Foundation, the All-American Diwali experience was dedicated to the country’s first responders. The NYPD conducted a ceremonial Color Guard with One World Trade Center as the backdrop. American singer and actress Mary Millben performed the U.S. national anthem and a verse from the popular Diwali hymn “Om Jai Jagdish Hare.”
“We are excited to create and curate the colorful imagery of Diwali on the WTC podium to bring the messages of peace, harmony, and unity,” said Mark Domino of the Durst Organization, which builds, owns and manages premier office towers and buildings in Manhattan.
“There is no better symbol of the triumph of resiliency than the World Trade Center and we are very fortunate to work with The Durst Organization to bring this message to all,” said Rahul Walia, founding trustee of SAEF.
“We are excited to create and curate the colorful imagery of Diwali on the WTC podium to bring the messages of peace, harmony, and unity,” said Mark Domino of the Durst Organization American community by empowering them and catalyzing the conversation around Indian Americans.
“We’re so honored that the first annual All American Diwali is dedicated to the police officers of New York City. As a police officer of Indian origin, I’m particularly excited to see the One World Trade Center light up for this festival, a symbol of our city’s enduring spirit.” Det. Annand Narayan, president of NYPD Desi, said.
Key benefactors of the ‘All American Diwali’ celebration include crypto exchange, CrossTower and Atlanta-based 27th Investments, a national investment firm. Indiaspora served as community patron and supporters include EQ Factor, Touchdown Media and Kawan Foods. Indian-American Artist Varun Patel of Vichaar & Prem provided inspiration for the animation.
“Diwali is a time that celebrates family and universal compassion, and we are grateful to be sharing the values of solidarity and peace with the greater New York Community. The CrossTower team is proud to be partnering with the inaugural All American Diwali, marking this very special occasion on the Hudson, says Kapil Rathi, CEO and co-founder of CrossTower.
“All American Diwali embodies the spirit of not only the sentiment behind the festival but also integrates itself into the fabric of Americana. 27th Investments is proud to support this experience,” says Anil Damani, CEO 27th Investments.
At SAEF, the work is dedicated to building a strong brand for the Indian American community by empowering them and catalyzing the conversation around Indian Americans.
Future plans to achieve this objective include a digital mural depicting 75 years of India’s democracy, a National STEM competition, an Indian Edition Smorgasbord and an All-American Holi at Governors Island, NY.