- Co-founded by Krishna Subramanian, the social media marketing company Captiv8 is reportedly responsible for pairing a transgender influence with America’s iconic brand.
Guess who nearly caused one of America’s iconic brands, Bud Light, to go under? Indian American techies, according to unconfirmed news reports. The social media marketing company Captiv8 which is reportedly responsible for pairing Bud Light with transgender influencer Dylan Mulvaney was co-founded by four silicon valley whiz kids Krishna Subramanian, Vishal Gurbuxani, Taz Patel, and Sunil Verma.
Captiv8, The San Mateo, California-based Captiv8 connects social-media influencers with major consumer brands. A New York Post report said that the campaign promoting Anheuser-Busch’s Bud Light, with a TikTok video featuring the 26-year-old transgender actress holding a Bud Light can while taking a bubble bath, caused a nationwide backlash against the all-American staple.
Bud Light sales suffered their worst week ever, falling 25.7% during the week ended May 20 — endangering its status as the U.S.’s No. 1 beer brand. The plunge follows a 24.6% decline from the previous week and the sixth straight week sales have been hit, the New York Post reported citing Bump Williams Consulting and Nielsen IQ data.
According to his LinkedIn profile and Wikimedia entry, “Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising. He is best known for being a founding employee of BlueLithium, one of the largest online ad networks acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010.”
Captiv8 claims to have a database of more than 1 million influencers on YouTube, TikTok, Instagram and Twitter.
On his website, Vishal Gurbuxani, a product of Santa Clara University in California, describes himself as an “experienced and results-driven Founder, Operator, CTO from Startup to IPO, Investor, and Advisor with an entrepreneurial flair, impeccable business judgment, and substantial success in investing in, and advising high-tech startup companies. Demonstrates excellent knowledge of the intersection of business and technology within products, as well as mobile performance marketing, and web and social analytics.”
Taz Patel a Chicago native and a graduate of UC Berkeley, describes himself on LinkedIn “as an active investor and advisor to early-stage startups. He is the co-founder and was the Chief Revenue Officer of Captiv8… His passion for the startup ecosystem and knowledge across digital media stem from sales leadership roles at Interclick and BlueLithium, both of which were acquired by Yahoo!
Sunil Verma, another cofounder of Captiv8, was previously a co-founder of Mobclix, “the world’s largest ad-exchange connecting 30+ demand sources to reach over 100M unique users across 18,000+ iOS, Android and Mobile applications. Mobclix was acquired by Velti (NASDAQ:VELT) in October of 2010.”