5th Season of South Asian Bridal Fashion Reality Web Show ‘Nazranaa Dairies’ Launched in New York City

Founded by brother-sister duo Shashank Gupta and Shivangi Gupta Singh, the show highlights the cultural aspects of South Asian weddings.

The fifth season of the South Asian bridal fashion reality web show “Nazranaa Diaries” was launched at a premiere held Dec. 14 at AMC Lincoln Square 13 in New York City. Former couples who have appeared on the reality show, supporters of the brand, and the South Asian community in the tri-state area were treated to the preview the season, and a glimpse into the first episode.

“Nazrana Diaries” co-founders, Shashank Gupta, right, and Shivangi Gupta Singh at the premiere of the bridal web show’s fifth season at AMC Lincoln Square 13 in New York City, Dec. 14. (Photo credit: John Martin)
Top photo, guests at the premiere. (Photo credit: Dhaval Shah)

With the fifth season, “Nazrana Diaries,” the brainchild of the brother-sister duo, Shashank Gupta and Shivangi Gupta Singh, is now the longest-running domestically produced South Asian video content in America, according to a press release. The show, which highlights the cultural aspects of South Asian weddings and the emergence of fusion weddings, follows a couple’s journey as they select the perfect outfit for their big day.

The Gupta siblings are also the founders of Nazranaa, the largest bridal boutique in the country and the biggest importer of South Asian garments in the U.S. ”When we started ‘Nazranna Diaries,’ we never imagined that we would be producing five seasons of our show with nearly 30 million views,” said Shashank Gupta. “We are beyond grateful to our couples and this community for their support and hope to continue producing engaging content for our viewers.”