- The list includes key players at the “intersection of technology and creativity” and are “overseeing the entertainment industry’s transition to the digital world.”
Soumya Sriraman and Prem Akkaraju are among “key players at the intersection of technology and creativity,” included in Variety magazine’s Silicon Valleywood Impact Report. “These are the leaders overseeing the entertainment industry’s transition to the digital world, focusing on streaming and direct-to-consumer content delivery as they disrupt the worlds of production, distribution and exhibition while also devising new methods of revenue generation, ranging from targeted advertising to new subscription models,” the portal says. “Their responsibilities range across film, TV, music and games, and — with the pandemic in the rear-view mirror — their vision is lifting the business to new heights.”
The magazine selected and profiled the industry’s top senior tech executives around the world overseeing the vast digital transformation of their businesses to meet surging demand for streamed, direct-to-consumer content. The elite list recognizes leaders for high-level leadership, strategic thinking, tech savvy – and success.
Prem Akkaraju is the CEO of Weta Digital, a digital visual effects company. Variety calls Akkaraju “a technology maven sitting atop a leading visual-effects house; inventor on 26 patents for secure-content delivery; and multi-hyphenate.” The Los Angeles-based Akkaraju joined Weta over a year ago. Since then he’s worked as executive producer on Netflix Oscar nominee “The White Tiger.” Akkaraju also guided visual effects contract work on Disney’s “Avatar 2” and new shots for the director’s cut of “Justice League” on HBO Max. Earlier, he founded cinema/home theater services SR Labs with Sean Parker of Facebook and file-sharing Napster fame.
Soumya Sriraman is head at Prime Video Channels. Previously she found BritBox, an online digital video subscription service, and served as the founding president and CEO. In that role, “Sriraman handled everything from marketing and programming to e-commerce, helping the niche streamer amass 1.5 million subscribers in just over three years,” Variety says. “Her responsibilities scaled up significantly in October when she took the lead at Prime Video Channels, which sells Amazon Prime members subscriptions to third-party services, including HBO, Showtime, Starz and Paramount Plus — an offering that was forecast to generate $3.6 billion in revenue in 2020.”
The New York-based Sriraman abandoned her career as an infrastructure engineer to take an internship at Universal Studios 21 years ago. She worked as president and CEO of indie distributor Palisade Tartan Films and executive VP of franchise and digital enterprises for BBC Worldwide