- In three years at the company, the Mumbai-born, California-based Indian American is credited for prioritizing platform safety, scaling the organization globally and growing the platform’s community of fans and creators.
Indian American Amrapali “Ami” Gan is leaving OnlyFans, an internet content subscription service based in London to lead Hoxton Projects, a marketing company she has founded. She spent nearly three years as CEO of the creator platform that supports adult content. She will be replaced by chief strategy and operations officer Keily Blair.
“Spending nearly 3 years at OnlyFans while it echoed throughout the cultural zeitgeist, has been beyond rewarding,” Gan wrote in a Twitter thread.
The Mumbai-born Gan has spent most of her life in California, where she currently lives. She reportedly operated from the company’s offices in Los Angeles. In her stint as the CEO of OnlyFans, she accomplished business goals such as prioritizing platform safety, scaling the organization globally and growing the platform’s community of fans and creators.
According to Gan’s tweet, OnlyFans paid out $10 billion in creator earnings and made it twice to the FT’s list of Europe’s Fastest Growing Companies during her tenure as CEO. She added creator-led content on the platform increased at a steady pace and OnlyFans also launched its safety and transparency center when she served as the CEO.
Shortly before Gan took over as CEO, OnlyFans infamously announced that it would ban sexually explicit content, sending its community of creators into an uproar. Though this decision was eventually reversed, creators won’t soon forget that moment of crisis, when it seemed that they were doomed to once again suffer the financial consequences of being deplatformed. Buzzed
According to TechCrunch, Gan’s Hoxton Projects is a marketing company that “reimagines the agency paradigm” to support founders’ business growth.
Prior to joining OnlyFans in 2020, Gan was for a year the vice president of Marketing & Publicity with Cannabis Cafe, the first cannabis restaurant in the U.S. She also worked as the director of communications at Lowell Herb Co. Before that, she worked with Red Bull Media House as its brand activation and communications manager. Before that, she worked in marketing roles at several startups.
She earned her Associate of Arts degree in Merchandise Marketing from FIDM, following which she pursued a Bachelor of Arts in PR and Organizational Communications from California State University. She attained her Certificate of Entrepreneurship from Harvard Business School Online.
Gan has little online presence on social media platforms and no mentions in media reports prior to the recent appointment. She does have her own OnlyFans account, where she shares moments from her personal and professional life with her fanbase.