Meena Harris’ Media and Merchandising Company ‘Phenomenal’ Forays Into Entertainment Space
- Phenomenal Productions will create videos, social content, and products focusing on âcommunities of color and unrepresented voting blocs.â
Meena Harris’ media and merchandising company Phenomenal, is making a move into the entertainment space. Founded with a clothing and merchandise line, the company âsubsequently expanded into impact marketing campaigns with the launch of Phenomenal Productions last year, âaccording to The Hollywood Reporter. âThe new production studio will create videos, social content, and products for causes, nonprofits, foundations and companies, placing âa specific emphasis on communities of color and underrepresented voting blocs,â the report said.
Harris, the niece of Vice President Kamala Harris, told The Hollywood Reporter that the companyâs making the now âbecause they have built a consumer-facing brand with a loyal, engaged built-in audience that is waiting for the next thing, and has come to be this amazing, vibrant community.â She told the entertainment portal that âwith its move into entertainment,â the company âwill continue to focus its lens on content and partnerships that center women and historically excluded communities.â She admitted that the expansion âis honestly happening much more quickly than we planned, which is very exciting.â
Phenomenal already has existing partnerships with some entertainment companies as well, including a partnership with Netflix on Bridgerton-themed apparel. An attorney by training, Harris launched Phenomenal with apparel bearing slogans like âPhenomenal Womanâ (based on Maya Angelouâs poem), and with books like Kamala and Mayaâs Big Idea, about her mother and auntâs childhood.