- The protagonist is played by Meera Singhania Rehani, a prominent trans woman, activist and social media personality.
Womanhood being celebrated in advertisements is nothing new, but the Kerala-based jewelry brand, truly captured the essence of that word with their recent ad, that has garnered much love on Indian social media. The ad shows the journey of a trans woman who transitions with the support of her parents – trying on gorgeous jewelry, growing her hair out and embracing her womanhood. The protagonist is played by Meera Singhania Rehani, a prominent trans woman, activist and social media personality. Desi twiterrati is lauding this ad for its message of inclusivity, unlike its predecessor, the Tanishq ad, which divided social media. The ad showed a pregnant Hindu woman escorted by her Muslim mother-in-law to her baby shower ceremony. As soon as the ad was released by the makers, it went viral on the internet, with netizens slamming it for promoting inter-faith marriages. The Bhima Jewellers ad has so far been getting only love and praise.