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Grocery Delivery E-Commerce Company Instacart Appoints Rama Katkar as Vice President of Finance

Grocery Delivery E-Commerce Company Instacart Appoints Rama Katkar as Vice President of Finance

  • The Indian American will lead the company’s finance team, with a focus on FP&A and strategic finance.

Instacart has appointed corporate finance specialist Rama Katkar, as vice president of finance, the e-commerce company announced on Jan. 27. Katkar, who will lead the company’s finance team, with a focus on FP&A and strategic finance, will report directly to recently-appointed CFO Nick Giovanni.

Katkar comes to Instacart with more than 20 years of finance experience, including investing, strategic operations and mergers and acquisitions (M&A). She was most recently a senior vice president at Credit Karma, where she spent nearly six years leading corporate development, strategic finance and business operations. “During her time at Credit Karma, Rama helped build and scale the finance & operations team to support a ~$1 billion revenue business,” the Instacart blog says.

Among her many accomplishments at the company, she recently played a key role as part of the team leading Credit Karma’s sale to Intuit. Prior to Credit Karma, Rama was an entrepreneur and investor, with experience at TPG Growth and General Atlantic Partners. She began her career at Morgan Stanley in M&A.

Before joining Credit Karma, Katkar worked in global corporate development for PayPal and co-founded SaleTally, a retail data analytics company that was purchased in 2014 by ShopperTrak, according to her LinkedIn profile. She started her career working on mergers and acquisitions at Morgan Stanley. The San Francisco-based Katkar has a MBA from the Stanford School of Business and a BA in Mathematical Methods in the Social Sciences and Economics from Northwestern University.

Among her many accomplishments at the company, she recently played a key role as part of the team leading Credit Karma’s sale to Intuit.

Grocery Drive reports that “Instacart, which provides e-commerce services to more than 500 food and other retailers, has recently been working to expand its pickup operations and in 2020 launched pickup service at more than 2,000 stores.” As per the report, “Katkar is the latest executive with experience in the technology sector to join Instacart’s senior leadership team as the rapidly growing company reportedly prepares to go public.”

See Also

Last June, the company’s founder and CEO, Apoorva Mehta, 33, became the latest executive to join the billionaire list, after its value went up thanks to the exponential growth in online shopping because of Coronavirus lockdown. Mehta began the grocery delivery startup in 2012. Forbes said Mehta’s addition into the list comes after the San Francisco-based unicorn’s value rose from $7.9 billion to $13.7 billion. A unicorn is a privately held startup company valued at over $1 billion. 

Forbes estimates that “Mehta owns a 10 percent stake, making him the newest member of the three comma club with a net worth of $1.2 billion.” Citing estimates from Instacart, Forbes reports that the company’s “order volume has gone up by as much as 500 percent in the past 12 months,” with the average customer spending unto 35 percent more per order.

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