Deepika Padukone is the First Indian Brand Ambassador for the French Luxury House Louis Vuitton

Deepika Padukone has been appointed French luxury house Louis Vuitton’s first-ever Indian brand ambassador. The internationally recognized actor, producer, philanthropist, and entrepreneur is part of a new handbag campaign along with Emma Stone and Chinese actor Zhou Dongyu. 

“Following a strong collaborative relationship with the Maison… the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton,” the fashion house announced in a press release, as reported by international media including CNN. 

The May 10 announcement comes shortly after Padukone was unveiled as Vogue India‘s latest cover star. The accompanying photoshoot, which appears in the magazine’s May 2022 issue, sees her wearing a variety of items by Louis Vuitton.

“When you’re 18 and have just started earning, you don’t even bother looking into a Louis Vuitton store when you walk past it because you know you’re never going to be able to afford it,” she told Vogue India. “There are some things that are aspirational and then there are some things that are just completely out of your orbit. My association with Louis Vuitton is the latter. I’m a very practical, pragmatic person in reality, but I keep having to pinch myself because I can’t believe this is real. And it speaks to the kind of diversity I hope to see in the future.” She continued: “Having grown up in India, we’re so conditioned to seeing Westerners scale certain heights, and now that this is my reality, it’s just ineffable.” 

She also discussed her previous campaign for the brand and her working relationship with its creative director, Nicolas Ghesquière. “I am extremely grateful to Louis Vuitton for the honor and think creative director Nicolas Ghesquière is so elegant in everything that he does. Our tastes complement each other and our synergies are on point.”

She has previously modeled for the brand. In 2020, she became the first Indian actor to feature in a campaign for the label, posing for a mock vintage book cover alongside stars like Léa Seydoux and Sophie Turner.

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Meanwhile, Padukone is currently in Cannes, where she’s part of the competition jury at the 75th edition of the Cannes Film Festival, headed by French actor Vincent Lindon.The “Piku” actress is part of the eight-member jury that will reward one of the 21 films in competition with the Palme d’Or during the closing ceremony on Saturday, May 28. Padukone, who has been a red carpet regular at the festival since 2017, would be expected to walk for all ten days.

On the work front, she was last seen in Shakun Batra’s “Gehraiyaan” and before that in Kabir Khan’s “83,” which chronicled India’s victory at the Cricket World Cup. Films in the pipeline include “Fighter” with Hrithik Roshan, as well as “Pathaan,” starring Shah Rukh Khan and John Abraham, slated for a January 2023 release.