A Bevy of Desis Storm Netflix’s ‘Indian Matchmaking’ Season 3 Premiere in Hollywood
- The event was co-hosted by the South Asian female-led organization Product of Culture, which amplifies brown brands and creatives with strategy, content, and experiences rooted in culture.
A bevy of desis stormed the ‘Indian Matchmaking’ Season 3 premiere screening event party on April 21st at Netflix’s exquisite screening location in Hollywood – the Tudum Theater.
The series brainchild, filmmaker Smriti Mundhra, who serves as executive producer on the Netflix series, represented the show that evening and arrived with her entire family. Mundhra made sure she connected with a packed-to-the-gills theater foyer full of South Asians from probably from across the country.
The break-out star of the series, matchmaker Sima Taparia or “Sima Aunty” – as she’s fondly called on and off the show – wasn’t present at the event, but she more than made up for her absence as her magnetic personality enveloped the theater during the screening of Season 3’s premiere episode, and had the audience in stitches with her signature introduction, “Hi, I’m Sima from Mumbai!”
Among South Asians present were some familiar faces in entertainment that came out to show their support to Mundhra –Nandita Das (“Manto,” “Fire,” “Zwigato”), Janina Gavankar (“The Morning Show,” “True Blood”), and Nik Dodani (“Atypical,” “Escape Room”). Also spotted were one of the show’s guest stars and Taparia’s client, Aashay Shah, who appears in Season 2 and 3. Mundhra’s colleagues and fellow producers of the show, Jeanne Begley, Eli Hozman and Hoo In Kim were also present at the premiere.
Alongside Netflix, the event was co-hosted by the South Asian female-led organization Product of Culture. This collective amplifies brown brands and creatives with strategy, content, and experiences rooted in culture. Synergizing with Netflix’s multicultural publicity team, both teams put much thought into the visual presentation at the venue, reflecting some of the Indian-rooted traditions such as decorating the tables with ginger and lemon – a belief in India that symbolizes protection against negative energies. Delicious Indian appetizers were served courtesy of the restaurant Badmash in West Hollywood. But the winner of the evening was the Indian spice-flavored popcorn provided by the North Hollywood-based South Asian brand, Confusion Snacks.
During the post-screening Q&A, moderated by journalist Priya Arora, Mundhra traced the show’s origins by revealing how she met Taparia. “It was 15 years ago I was [Sima Aunty’s] client and met her at the behest of my mother, who is present here. The moment I walked into her living room, and the first minute I sat with her, I thought, this woman needs to be on T.V. I don’t know if she will find me a husband, but she needs to be on T.V. –she’s a star! The journey of trying to put her on T.V. started alongside the journey of finding me a husband. She is everything you see on the show today. She is exactly who she is.”
And when moderator Arora prodded Mundhra about her favorite storyline in Season 3 as something to tease for audiences who haven’t watched the new season, Mundhra giggled, “I’m not going to spoil anything, but my all-time favorite date, the “cringiest” date on Indian Matchmaking is in Season 3. I’m just going to leave it at that!”
All episodes of “Indian Matchmaking” Season 3 are currently streaming on Netflix.