Content Consolidation: ZEE5 Global Fortifies U.S. Leadership With Aggregation of Leading South Asian Streaming Platforms

ZEE5 Global, one of the largest streaming services for South Asian content outside India is partnering with multiple top-tier streaming platforms in the U.S., the company announced today (Nov. 28). The ZEE5 Global Add-ons will offer its U.S. subscribers “a single-window to access their favorite South Asian entertainment platforms on the platform itself, with add-ons pricing starting from just $1.49 onwards,” the announcement said. 

The add-ons currently offer content across languages from streaming platforms like “Simply South” (all South Indian languages), “Oho Gujarati” (Gujarati), “Chaupal” (Punjabi, Bhojpuri, Haryanvi), “NammaFlix” (Kannada), “EPIC ON” (Hindi) and” iStream” (Malayalam). These titles “will further add to the platform’s huge catalog of over 250,000 hours of movies, TV shows, and originals across languages,” the announcement added. 

The new feature was unveiled by Amit Goenka, president, Digital Businesses and Platforms, and Archana Anand, Chief Business Officer, ZEE5 Global, at a mega event in Mumbai, attended by Bollywood and regional celebrities, industry stalwarts, and others. 

“The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” said Anand. “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the U.S. and soon globally, and at the best possible value.” She also announced a campaign against global piracy to be launched soon with ZEE5 Global “offering a logical and legitimate option for consumers tempted by the content variety and low costs offered by pirate platforms,” the announcement said.

According to Goenka, the company, through the add-ons, “aims to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets.” 

The add-ons will give the users “just one app to download, only one login and a single password to remember,” the Zee5 announcement said, adding that it will also “simplify” billing and payment “through a single platform for all streaming subscriptions.” Some of the highlights of the add-ons include” personalized recommendations across languages, unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the U.S.”

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In addition to add-ons, ZEE5 Global is set to launch ‘the Great ZEE5 GiveAway’ “the largest consumer giveback program for its U.S. consumers over the next few weeks in association with multiple partners,” the announcement added. The company will also launch “a unique India to U.S. Referral Program, which will enable subscribers in India to share their unique referral link with friends or family in the U.S. and earn Rs.500 for each successful referral. 

The launch event included a panel discussion titled “Coming of Age of South Asian Entertainment: The Time is Now,” moderated by Anupama Chopra. Panelists Manoj Bajpayee and Pratik Gandhi, producer Guneet Monga, director Vishal Bhardwaj, and Anand discussed a range of topics around the subject covering how South Asian content is finally taking center stage, their own perspectives about the South Asian diaspora audience, how storytelling has evolved and whether crossing over was a personal aspiration for them.

ZEE5 Global Add-ons is available across platforms like Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.