Desi Twitter Erupts Over Apple’s Use of Rapper Badshah’s Song ‘Voodoo’ During Release of AirPods Pro 2
- Fans call it the company’s “peak moment” and a strategy to entice Indians.
Desai Twitter has been on overdrive since Apple announced a range of new products last week. One of them was the updated AirPods Pro 2, during the release of which Apple played a popular song by an Indian rapper. The song, “Voodoo,” is sung by Badshah, along with J Balvin and Tainy.
In a description of the new AirPods, IndiaTimes said the “all-new wireless earbuds come powered by H2 chipset,” with updates including “Active Noise Cancellation and Transparency mode along with Spatial Audio.” In a 90-minute presentation on Sept. 7, the company also launched the iPhone 14 and iPhone 14 Pro models, and the new Apple Watch 8.
Badshah took to Twitter to express gratitude to his fans for calling the inclusion of his song the company’s “peak moment.”
A user named Yash, who describes himself as a “technophile” in his Twitter profiles said the inclusion of Badshah’s song was Apple’s strategy to entice Indians.
Journalist Parag Chaphekar lauded the rapper for once again putting India on the global map.
Badshah started his career in 2006 with Yo Yo Honey Singh in his Hip Hop group Mafia Mundeer. In 2012, he released his independent Haryanvi song “Kar Gayi Chull,” which was later adopted into the 2016 movie “Kapoor & Sons.” His music has been included in films like “Humpty Sharma Ki Dulhania[“ and “Khoobsurat.” He is also considered one of the highest-paid artists and also a controversial rapper of India, for his songs like “Genda Phool” and “Pagal.”